Execution and ideation for various campaigns and projects for created for the IRC.
21st Survival Guide
Book and kit designed for a local holistic health practitioner. Each book contains teachings, various writings and mantras to help in everyday life.
The College Board
Students are constantly being consumed with social media. To help engage them more we wanted to focus on inspiring images, the use of hand drawn type and also tap into nostalgia. I worked with The College Board to develop a meaningful and aspirational social media campaign.
The Jane Doze
Branding and design for The Jane Doze, a girl dj duo based in NYC. DJing is still a boys club, and they expressed that they wanted their brand to be mysterious, playful and bold.
Rebranding of a Greek steakhouse restaurant in NYC. Goal was to update current style to a more vibrant and memorable style. Inspired by rich photography, creative branding and bold typography.
The Numbers Project
This project started at The School of Visual Arts. We had to create packaging for a product and the only restriction was that it had to be one font family and only use numbers as the graphical element.
The Future of Your Skin
This campaign was designed in part to create greater skin cancer awareness. I wanted to grab the reader’s attention by using strong, graphic, sometimes harsh imagery to engage the viewer in hopes to evoke change about skin cancer and it’s serious affects to our society.
A small collection of various logos ranging from restaurant to entertainment brands.
Created an informational booklet with original photography for Nirvana, a beauty & spa brand.